MORE THAN PADEL

Client Type

BRAND

Talent

STARVIE

Production © 2026

Starvie

Location

MADRID, SPAIN

Director

RAFAELLA URBINA

We provide

PREPRODUCTION
PRODUCTION
POSTPRODUCTION
CREATIVITY
VFX
GRAPHIC DESIGN
AI

Some collaborations become part of your story. StarVie was TWICE’s very first client, and more than four years later, we’re still building projects together. What began as a first opportunity has evolved into a long-term creative partnership based on trust, adaptability and a shared ambition to keep pushing ideas further.

STARVIE
THINGS

Our work with StarVie ranges from agile day-to-day productions to highly conceptual campaigns. One of the most ambitious examples was the launch of new signings with Sanyo Gutiérrez and Tamara Icardo, where we developed a narrative inspired by the visual language of Stranger Things, combining live action with VFX to create a campaign that stood apart from traditional sports communication.

CAMPAIGNS
& ATHLETES

Throughout the years, we have created content that spans the entire StarVie ecosystem. From product launches and advertising campaigns to social-first assets and brand activations, we have worked alongside professional players such as Sanyo Gutiérrez and Tamara Icardo, while also producing content featuring amateur athletes and the wider padel community.

+ 10

succesful campaigns

+ 2000000

content views

Working with Alex Corretja

The projects developed with Álex Corretja as a StarVie ambassador have held a special place within our collaboration. His unique position bridging the worlds of tennis and padel brought a different perspective to the brand’s communication, allowing us to create content that balanced credibility, experience and personality.

Constant Flow
of Content

Alongside larger productions, we continuously generate content designed to keep StarVie’s channels active and evolving. From carefully art-directed campaign to more spontaneous social media formats with a stronger viral component. The result is a visual language capable of adapting to different audiences and platforms while maintaining consistency with the brand’s identity.