A TRIBUTE TO ARGENTINA

Client Type

BRAND

Talent

SANYO GUTIERREZ

Production © 2026

STARVIE

Location

ALICANTE

Director

ALBERTO BENITO & JOACO GASSET

We provide

CREATIVITY
PRE-PRODUCTION
PRODUCTION
POST-PRODUCTION
DESIGN

We developed the launch campaign for a special edition of the iconic Triton racket created exclusively for the Premier Padel Argentina P1 alongside Sanyo Gutiérrez. Conceived as a highly limited release of only 300 units, the campaign was designed to feel both exclusive and emotionally connected to Argentina.

AGENCY

TWICE

Account manager

Rafaella Urbina

photography

santiago yazigi

dop

alberto benito

creative direction

twice

postproduction

hector kontokolias

the narrative

Rather than approaching the launch as a standard product release, the campaign focused on building a visual tribute around Sanyo’s relationship with his home country and one of the most recognizable rackets in professional padel.

Twice goes
to argentina

The production was executed within an extremely condensed schedule, travelling to and from the location within the same day while maximizing every possible setup and output. Alongside the campaign footage, we also transformed the venue’s locker rooms into improvised studio environments to capture additional portrait and product photography. Working with limited time and space, the project relied on fast decision-making, lightweight production dynamics and a flexible creative approach capable of adapting to the rhythm of a live tournament environment.