2026 the game begins

Client Type

BRAND

Talent

Oysho padel

Production © 2026

OYSHO

Location

Madrid

Director

Mario Abadía

We provide

CREATIVITY
PREPRODUCTION
PRODUCTION
POSTPRODUCTION
DESIGN

We conceived and brought to life this campaign for OYSHO to introduce its padel players, shaping a narrative around discipline, fluidity, and presence on court.

Through a refined visual language, the piece explores the tension between control and instinct, where every movement reflects both performance and identity.

An approach that frames the athlete beyond competition, capturing a mindset where sport, design, and self-expression converge.

A New Season
of Oysho Athletes

For this new chapter with Oysho, we shaped a campaign that brings together its female athletes into a unified narrative of sport, identity and performance. From court to course, the imagery explores different disciplines through a shared language of movement, intention and clarity.

Three sets,
one story

We split the shoot into three setups running in parallel throughout the day. A studio space for individual player portraits, keeping everything clean and straightforward. A main court set where we focused on real gameplay, hero shots and action moments. And a third setup for social content, using a Giratutto 360 to capture more dynamic, fast-turnaround pieces.

The complexity came from having ten padel players moving through all three sets, with constant rotations and very little downtime. Everything had to be tightly scheduled to keep the flow going and avoid breaking the rhythm of the shoot.

Agency

TWICE

Director

Mario Abadía

DOP

Rubén Yanes

Gaffer

Arturo Aguado

focus puller

Vivian Rodríguez

Production

TWICE

Director's assistant

Álvaro Trapote

Camera operator

Rubén Yanes

Steady cam

Diego Comendador

Photographer

David Liao

DIT

Héctor Kontokolias

PostProduction

Twice

Colorist

Grade Punk

Sound Design

TWICE

two boys
one dream

What started as conversations in the playground, imagining brands, stories, and ways to capture attention, slowly turned into a shared ambition. Years later, that same curiosity brought them back together, this time not during recess, but in a real project where they had the chance to work as a team.

Event coverage
& brand activations

Alongside our campaign work for OYSHO, we’ve also covered and produced live brand moments, documenting their presence in key international events. This includes Premiere Padel Milan and Premiere Padel Dubai, where sport and lifestyle naturally intersect with the brand. Our focus is on capturing each event with a consistent visual approach that stays true to the OYSHO identity and extends it beyond traditional campaigns.

Out of the court

During the players’ visit to Milan for a major padel event, we documented their time off the court. From city walks to informal interactions, the coverage captured a more personal side of the athletes while they experienced the city. Alongside this, OYSHO also activated the city through additional brand experiences, including a branded tram, extending the event presence into Milan’s everyday urban flow.