SONICSMASH FF

Client Type

Sports

Talent

Asics

Production © 2025

ASICS

Location

Marbella

Director

Joaco Gasset

We provide

Pre-Production
production
post-production
editorial design
vfx
3d modelling

For ASICS, we developed the launch campaign for the new SONICSMASH FF, presented as the fastest padel shoe ASICS had ever created. The project was built around speed, explosiveness and reaction time, translating the technical identity of the shoe into a highly visual campaign system. The launch was also tied to professional players such as Coki Nieto, connecting the product directly with elite-level performance and competition.

Sonichsmash launch

Beyond the main campaign film, the project expanded into multiple complementary formats designed for social media and digital rollout. Alongside the hero piece, we produced two additional campaign capsules and two Fake Out Of Home executions designed to amplify the launch across different platforms. Production took us to Barcelona, where the entire shoot was executed across an intensive one-day schedule focused on maximizing outputs while maintaining visual consistency across every deliverable.

Director

Joaco Gasset

graphic design

Alvaro fernandez

creative

TWICE team

3d vfx

Timekeepers

video editor

hector kontokolias

coloring

alberto benito

Trade assets

Lucia pedrosa

sound design

hector kontokolias

photography

santiago yazigi

agency

twice

3D VFX &
technical Execution

A large part of the project relied on building the shoe digitally from scratch. The SONICSMASH FF had to be fully reconstructed in 3D, including modeling, detailing, materials, textures and lighting behavior in order to accurately represent the product across CGI sequences and motion shots. The process involved translating the physical qualities of the shoe, lightness, speed and structure, into dynamic visual elements capable of supporting the energy and pacing of the campaign narrative.