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TWICE is an Marketing Agency and Audiovisual Production Company based in Madrid, Spain
TWICE is an Marketing Agency and Audiovisual Production Company based in Madrid, Spain
Over the past years, we have collaborated with ASICS across a wide range of creative productions, developing advertising campaigns, social-first photo and video packages, web assets, and editorially designed materials for newsletters, email marketing and digital platforms.
Our relationship with ASICS has evolved over more than four years of continuous collaboration, working across different disciplines, formats and sports categories. Throughout this time, we have helped shape visual campaigns and content systems designed to adapt seamlessly across social media, retail environments and digital communication platforms, always maintaining alignment with the brand’s global identity.
Beyond campaign production, our collaboration has also involved working closely with athletes joining the ASICS roster, creating launch-focused visual content and communication assets around their incorporation into the brand. From padel and field hockey to professional handball, these productions required adapting creative direction to the specific visual language and energy of each sport while maintaining a coherent ASICS universe.
Our work within the handball category led us to productions in Stuttgart, where we developed campaign content featuring athletes like Dylan Nahi. The project combined high-intensity performance imagery with a more cinematic visual approach, capturing the physicality, rhythm and precision of the sport while adapting the content to multiple campaign and digital formats.
From local productions to complex international shoots across cities such as Stuttgart, Marbella and locations throughout the Netherlands, each project has been approached with a balance of technical precision, visual consistency and performance-driven storytelling.